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See ColourB4 in action

Regular Strength

Use ColourB4 Regular if you have Light Brown or Fair hair or if you only occasionally colour your hair

ColourB4 gives you the freedom to change your hair colour and be the colour you want to be. ColourB4 is the easy way to remove hair colour at home. Simply comb in, wait, rinse away and your hair is free of colour without using ammonia or bleach

Recommended by Katie Price!

The world’s most trusted hair colour remover ColourB4 is honoured to have Katie Price as its first global ambassador, as she has long been a fan of its bestselling 100% natural, colour remover.

I use ColourB4 every time I colour my hair…in just one hour this ‘box of magic’ transforms my hair, leaving it in the best condition and ready for me to experiment with my next look!

ColourB4 takes you back to your lightest shade. It will return your hair to its natural colour if the artificial hair colour applied is darker than your natural level. If the artificial hair colour applied is lighter than your natural colour, the natural pigment within your hair has been chemically lightened. Although ColourB4 will remove the artificial dye, you will still notice your natural hair colour has lightened.In this situation (and to re-create your natural shade) simply select a hair colourant close to your own natural depth and tone. However, always select by one shade lighter than your (natural) depth to ensure a realistic result.

The benefits of ColourB4 Regular

  • Removes permanent, semi-permanent hair colour and colour build-up
  • Perfect for a first time colour, or if you use Hair Dye infrequently
  • The Conditioning Buffer prevents re-oxidation allowing immediate re-colour whilst conditioning and strengthening your hair

Read how to use ColourB4

What can it do?

  • Removes permanent, semi-permanent and temporary hair colours
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  • Removes colour and product build-up
  • Can be used before any colour or Salon treatment
  • Allows you to re-colour immediately

Box Contents

  • 1 Bottle of Activator 60ml
  • 1 Bottle of Remover 60ml
  • 1 Bottle of Conditioning Buffer 60ml
  • 1 Pair of professional quality gloves
  • 1 Instruction leaflet (read carefully)

Our Regular Strength Customers

Watch ColourB4 in Action

What our customers say...

What next? It's time to tone!

ColourOn Toners

Need help? Get in touch with our Customer Care Team at customercare@colourb4.com

Quick Guide



Mix bottle A with bottle B. Always use gloves provided. Shake for 60 seconds


Section the hair into 4. Working from underneath, gently work the product through the hair. Ensure the hair is well covered. Always use entire contents. Your hair should be completely saturated. For shoulder length and longer hair, two or more packs may be needed.


Now start to work from roots to tips. Once hair is completely covered, place cling film over the hair. This generates heat and encourages the cuticle to open.


Once ColourB4 has been on the hair for 60 minutes, begin to rinse for 5 minutes (or 10 minutes if you have long or thick hair) using warm or hand hot water.


Once rinsed apply half of the bottle C (Buffer). Work through the hair, the same as a regular shampoo. Now, rinse for a further 5 minutes. Apply the second half of bottle C (Buffer). Repeat with a 5 minute rinse


Now check the results in natural daylight after drying. Repeat the process for up to three times in one day for stubborn, dark and very old dyes in the hair.